SPL Villas marketing strategy

A new marketing strategy for an ambitious business SPL Villas SPL Villas is a villa holidays company based in Kent. They’ve been around since 2017, originally as Villas We Trust, promoting villas in the Canaries. The company was relaunched in 2020 with loads more villas all over the Med and in Florida.  When we got […]

Marketing and sales working together​ with Darcy Group

Marketing and sales working together The Darcy Group The Darcy Group is a British manufacturer and supplier of products to prevent and clean up spills that otherwise could pollute the environment.  They help businesses from multiple verticals to comply with environmental regulation. We have been working together since June 2023, when Darcy recognised a need […]

News: 2023’s client award wins

Are awards a load of crap or is there benefit to spending HOURS and HOURS writing award entries? Find out what we think (proof’s in the pudding).

How important are blogs on your website?

Blogging in 2023. Should you do it or is it a waste of time?

Time and time again, it’s been proclaimed that blogging is dead. It’s 2023 – do blogs still have a place on your website? We think so. In this blog, we look at the latest evidence to see why and how blogging should fit into your marketing strategy.

How to define your target customer

There’s a saying, ‘talk to everyone and speak to no one.’ This is exactly why you need to have a target customer in mind with any marketing activity.

In this blog post, I’m going to explain why you need a target customer and how to work out who they are.

How much do you need to invest in marketing for maximum growth?

Spoiler alert! This is no magic number. Sorry!
How much you need to spend is dependent on so many things it’s impossible to give a definite number without getting into the nitty gritty of what it is you want to achieve, how long you’ve been in business, and of course, what you can actually afford to spend!

Does your business need a marketing agency?

You want to hire someone to help you reach new customers outside of the people you already know and take the pressure off your team, but marketing skills within your business are limited.

What should you do next? Build an in-house marketing team, perhaps hire a marketing agency, or both?