Has TikTok killed your content marketing plan?

TikTok is on the mind of every single marketer right now and if it isn’t in your content marketing plan, it should be.

“Should we be on it?” “Should I be including it in my business’ strategy?” “Is it just a fad?”

The answer to all of the above questions is, quite simply, yes.

This particular app might just be a movement, and it’s probably unfair to blame it for the demise of long-form content, but there’s no question that it’s absolutely dominating the market and you need to seriously consider incorporating it into your content plan.

Unless Trump’s executive order to have it banned in the US comes into fruition, TikTok looks unlikely to be dethroned anytime soon.

Yes, we’ve had the introduction of Instagram Reels and Snapchat stories over recent times, but there’s no real front-runner to take on the video social networking giant.

But, has it killed your content marketing plan?!

It’s easy enough to assume it might just eventually phase out and carry on churning content out to the audience you’ve nurtured on the channels you’re used to.

But with over 800 million active users worldwide and over TWO BILLION app downloads (App Store & Google Play Store), surely, you’d be better off adopting an ‘if you can’t beat ‘em, join ‘em’ approach?“How can I join them though?” I hear you ask.

Well, you’ve probably got a bank of content, be it on YouTube, LinkedIn, Facebook or Instagram, or maybe even on a hard drive somewhere, ready to be repurposed. If it’s important or engaging, it can be repeated.

A study by Microsoft shows that the average attention span of a human is now under eight seconds, that’s one second less than that of a goldfish. So, keep that repurposed content short and sweet.

Even if the Beijing-based social media giant dies an unlikely death, bite-sized content will continue to thrive – so it’s important to get used to producing video content.

You don’t need to do all these flashy transitions or jump on the latest dancing trend, that’s not all it is. In fact, there’s a whole heap of marketing agencies and professionals on there who are gaining a huge following.

So have ago at these five steps and let us know how you go:

  1. Post engaging content (obvs)
  2. As with any social media – use suitable hashtags
  3. Post regularly, once or twice a day, every day
  4. Comment regularly and encourage comments on your own posts
  5. KISS (Keep It Simple, Stupid) and start with some repurposed content

So, first things first, go and download it if you haven’t already and spend a bit of time researching brands on there, take an hour out to see what you like, throw a few people a follow and get involved with some relevant conversations.

Check us out, we’re there too and let us know how you get on! Good luck!

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