Was that the magic ingredient? Hopefully, because that’s where RedSprout started, too. It was a converted garage though, so we weren’t exactly slumming it.
In the garage, in 2016, Mark had an inkling that video could play a big part in recruitment. After all, it’s all about people. You get to know people by listening to them and seeing them, not just reading about them.
RedSprout was born and we videoed everything. We vlogged our client meetings, showcased candidates on LinkedIn, but most importantly we used video as a platform for business development.
We published videos regularly on LinkedIn and soon discovered we weren’t making any sales calls. Clients were coming to us. A recruiter’s dream, right? We realised that our inbound marketing strategy replaced cold calls and we loved coming up with creative ways to build momentum.
We love this stuff. It’s our bread and butter. As we grew a larger following, there was a demand for us to share our content marketing knowledge. We hosted webinars and workshops. We eventually evolved the business into RedSprout Media; showing recruiters how to generate inbound leads in the same way we did.Get in touch