Targeted email campaigns to drive engagement, sales and customer retention
Email marketing is one of the most effective and meaningful ways to speak to your customers. It gives you the power to stay front of mind, maintain awareness and truly own your audience.
Think how many rubbish emails enter our inboxes every day. If the emails you send aren’t valuable to your customers, they’ll hit the delete button – or worse – they’ll unsubscribe, and you’ve lost them forever.
Email isn’t just a sales tool, but a way to build relationships and brand. 99% of email users check their inbox daily… the challenge is getting them to open, read and click! And that’s where we come in.
Our first task is to understand exactly what you want to get out of your email marketing. Have you got an old database collecting dust? Haven’t ever created an email list and want to capture data? We’ll devise a strategy that aligns with both your customers’ needs and your business goals.
Our next job is to gather as much information as possible about your target customers, so that they look forward to receiving the emails we send them. The goal is to provide your subscribers with helpful, engaging EERIE content, so that eventually, they turn into customers.
We’ll work with you to segment your existing email database and maximise its potential, plus find ways to increase the size of your email list. We may also suggest using automation to nurture your leads at every stage of the journey.
Areas of expertise
Who’d have thought that compliance would be the dream industry for email marketing?! They are such an engaged audience, the challenge is keeping up with the demand for content! We’ve increased newsletter subscribers by 40% and use email as part of a multi-channel approach to help our client promote their business. Case study coming soon…
That’s down to what type of partnership we have. We have a range of packages available or we have our partnership option which is based on hours (a bit like having an outsourced marketing department). You can learn more about our pricing here.
Unfortunately, it’s a bit of a ‘how long is a piece of string’ question! It depends on what we’re doing for you, what you’ve done so far, how much awareness you already have and what your internal processes are… at the start of our relationship, we review all this stuff and set KPIs based on what’s realistic. You’ll receive monthly performance reports to understand progress.
Most of our clients have either weekly or fortnightly calls, depending on their package. We’re available via email or phone call any time but do believe it’s important to have a dedicated meeting to run through activity and share our ideas with you.
All contracts are a minimum of six months unless it’s a one-off project.
Yes! We work with lots of business owners who don’t have a scooby about marketing. It’s what we’re here for. We act as your outsourced marketing team; we’re the experts, and we’re here to guide you and work together to get the best results for your business.
Partner with an email marketing agency
Want to know more about how we can work with you to drive results using email marketing? Get in touch with one of our founders.